Environmentalism

Among environmentalists, there is a continuum between two opposing poles.

Optimistic Environmentalist.
The one pole is optimistic, progressive, and business-oriented, and endorses the classic Idea of Progress. For example Bright Green environmentalism endorses the idea that new designs, social innovations and green technologies can solve critical environmental challenges. Bright green environmentalism is an ideology based on the belief that the convergence of technological change and social innovation provides the most successful path to sustainable development.

Pessimistic Environmentalist.
The other is pessimistic, warning of impending doom (through global warming, for example) and tends to reject the very idea of modernity and the myth of progress that is so central to modernization thinking.