Jesse Shwayder ( 1882 -
1970) was the
founder of Shwayder Trunk Manufacturing Company, on 10 March 1910. The business was a small luggage factory in Denver, manufacturing suitcases with
a small staff of 10. It was around this time that Jesse introduced his
management philosophy, which was to guide the firm from day one, namely
, the
Golden Rule (‘Do unto others as you would have them do unto you‘). Despite a change of ownership many years later (see below),
the Golden
Rule is still the company
philosophy of Samsonite. under the "Samson"
brand, named for the Biblical character. Shwayder,
who was devoutly religious, had also named his son King David Shwayder.
A religious man, Jesse named one of his initial cases Samson, after the Biblical strongman, and began using the
trademark Samsonite in 1941. The
company changed its name to Samsonite in 1966.
In
1939 the company introduced a sleekly-designed new suitcase branded "Samsonite", with a tapered shape and
vulcanized fiber covering, They began marketing all of their products under the
Samsonite brand by 1941 and in 1965 the firm was renamed Samsonite
Corporation after its
best-selling product.
Today Samsonite is the market leader in the global luggage industry and its
market share continues to grow. Samsonite is known for its innovative materials and designs.
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