Golden Rule

 “In order to perfectly live the Golden Rule, one in business, to begin with, would be compelled to buy his merchandise in such a way that he would be dealing with the seller on the basis of the Golden Rule, as well as buying for his customers on the basis of the Golden Rule. The thought I want to bring out, is that we have left most things religious and spiritual down in the swamps of sentimentalism. The efforts of the church in the past have not been directed as much as they may toward educating and equipping men and women to live large and full lives. Whatever has come to the A. Nash Company in living the Golden Rule has come because there has been enough business knowledge to enable us to live it to just that degree, and whenever we have failed in exercising that very highest and keenest business judgment on a truly ethical basis. It has been because we did not have sufficient insight to understand our obligation measured by the Golden Rule. . . . In other words, perfect and infallible living of the Golden Rule would require infallible mentality and undaunted courage.”

Arthur “Golden Rule” Nash

JC Penney: “Treat customers the way you he want to be treated.”

Golden Rule Jones "Do unto others as if you were the others."  
He Founded the Acme Sucker Rod Company.

Arthur “Golden Rule” Nash: “It leads to contented employees who work hard and to contented customers who return.”

1923Annette Fiske's "Psychology" applies the golden rule to nursing.

1925~The Coca Cola Company distributes gold-colored golden-rule rulers to school children in the U.S. and Canada.

1957 ~ Leon Festinger 's theory of cognitive dissonance explains that we're distressed when we find that we're inconsistent, and so we try to rearrange our beliefs, desires, and actions so that they all fit together. This can be applied to golden-rule consistency: we're distressed when our action (toward another) clashes with our desire about how we'd be treated in a similar situation.