Good to Great

Good to Great: Why Some Companies Make the Leap... and Others Don't

 

1

·         Business version: What can we be the best in the world at?

·         Personal version: What can you do better than other people?

The key concept here is skill. What set of skills can you offer the world? What are you good at? What do you know a lot about?

2

·         Business version: What drives our economic engine?

·         Personal version: What drives your economic engine?

The key idea here is marketability. What will other people pay you for? What skill could earn you a sustainable income?

3

·         Business version: What are we deeply passionate about?

·         Personal version: What are you deeply passionate about?

The key to this circle is passion. Be honest with yourself. What really excites you? What motivates you to get up in the morning?

The Hedgehog and the Fox an essay by philosopher Isaiah Berlin.

The Education of an Entrepreneur, Episode 2: The Story of Danielle LaPorte