What’s your Convincer
Strategy?
Seeing
it? Hearing it? Feeling it?
“The convincer strategy has two parts. To figure out what
consistently convinces someone, you must first find out what sensory building
blocks he needs to become convinced, and then you must discover how often he
has to receive these stimuli before becoming convinced. To discover someone’s
convincer meta-program, ask, ‘How do you know when someone else is good at a
job? Do you have to a) see them or watch them do it, b) hear about how good
they are, c) do it with them, or d) read about their ability?’ The answer may
be a combination of these. You may believe someone’s good when you see him do a
good job and when other people tell you he’s good. The next question is,
‘How often does someone have to demonstrate he’s good before you’re convinced?’
There are four possible answers: a) immediately (for example, if they
demonstrate that they’re good at something once, you believe them), b) a number
of times (two or more), c) over a period of time (say, a few weeks or a month
or a year), and d) consistently. In the last case, a person has to demonstrate
that he’s good each and every time.” Tony Robbins in “Unlimited Power”
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