In the years from 1895 to 1910, suggestive therapeutics, in its various guises and applications, was the prevailing popular psychotherapeutic treatment featured in print culture and to which large numbers of Americans turned, seeking relief for both physical and psychological disorders. The "Chicago School of Psychology"-a health institution founded by Herbert A. Parkyn offering free treatment and clinical instruction in suggestive therapeutics- along with Hypnotic Magazine, the unofficial organ of the school edited by Sydney B. Flower, reigned supreme in Midwestern psychotherapeutics and "magazine medicine."